About the playbook

Quota and Code is a practical playbook for sales and go-to-market leaders working in the AI era. It collects the frameworks, plays and coaching methods that still work when buyers research with AI and teams sell alongside it.

It's written for sales leaders, reps, RevOps teams and founders who want something they can run this week.

How content is sourced

Pages start from posts and articles by GTM practitioners. Each idea is summarised in original words and organised into a consistent format: what it is, when to use it, the steps, a good and a weak example, and how AI helps. Short quoted phrases are attributed to their author, and nothing is reposted in full.

Numbers only appear when a source published them, and the page says whose figure it is. Examples are generic scenarios, written to show the idea in practice.

How credit works

Every page lists the people whose thinking shaped it under Further reading, and the sources pagehas a card for each of them with a link to their work. If you see your idea here and want the credit changed,get in touch.

The newsletter

The playbook is the always-on reference. The weekly issue of Quota and Code on Substackbrings one play, three signals from the week and one term worth knowing.

Curator

Curated by Tomi Gbeleyi.